Cooking Up A Storm
The Les Amis group’s front man Raymond Lim talks about how local restaurants can compete with the best in the world.
“Singapore fine dining restaurants have been starting to make their
mark abroad. Some, like Les Amis, are being recognised by international
media as among the world’s best. But for more local establishments to
make their mark globally, there has to be a concerted effort by
everyone from the operators to Government bodies.
The Singapore Tourism Board, for instance, must recognise that
Singapore is not just about kaya toast and Newton hawker centre, but we
also boats some of the best restaurants in this part of the world. We
need our Government’s help to showcase the culinary gems we have in the
country.
Les Amis has managed to succeed internationally due to a commitment to
the quality of its food and wines, and to the whole dining experience.
The second major factor is branding. The Les Amis name is synonymous
with excellence and quality, and this didnt happen overnight. Over the
past 15 years, Les Amis has consistently been offering diners the best
dining experience regardless of who is cooking.”
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The Contenders
Which local establishments would possibly succeed Iggy’s and Les Amis
as the region’s finest restaurants? Here are three contenders to watch
closely.
Garibaldi
Since 2003, affable chef Roberto Galetti has had his fan base broadened
at Garibaldi. His recent award of “Restaurateur of the Year (Regional)”
at the World Gourmet Summit Awards of Excellence 2009 adds more sheen
to his work.
Gunther’s
Less than two years since it opened, and with a stream of accolades —
such as a 4th ranking in The Miele Guide — flowing in, Gunther’s has
shown that being relatively young is no impediment to competing with
the big boys.
FiftyThree
Less than a year old, FiftyThree has made an impression on diners with
its creative take of modern European cuisine. Audrey Phoon, a food
reviewer with The Business Times, feels FiftyThree has a winning
package: “In addition to the food — made with quality produce — and
ambience, the winning formula [for a restaurant] should include a
distinct personality, great service and a location with character.
FiftyThree is one that comes to mind.”
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A Retail Gem
The newest jewel on the Cartier crown has to be its retail powerhouse
at Ion Orchard. Come July, the duplex unit, which is the second
flagship for the brand here, will open on Singapore’s main shopping
strip.
This will be the one-stop gateway to the Cartier universe. Expect more
showcases, a larger slew of products from timepieces to leather goods,
as well as an after-sales service centre, encompassed in this
‘larger-than-life’ luxury space.
The storefront flaunts a unique 28m-glass facade, which was specially
designed for this boutique, and is inspired by the watered silk pattern
of a 1932 Cartier vanity case in 18K gold and black enamel.
Even the interiors evoke the grandeur spirit of the brand through the
interplay of space, height and light. An atrium decked with crystal
chandeliers welcomes you into its regal confines awashed in gleaming
gold and red. The furniture was custom made for the boutique from
France.
The first floor of this boutique will be dedicated to its male
customers. The Men’s Salon showcases its masculine watches and
accessories such as pens, cufflinks and eyewear.
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June 2009 Issue
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