The great Sir Henry Royce once said: “Strive for perfection in everything you do. Take the best that exists and make it better. When it does not exist, design it.” That unwillingness to back down from any challenge, no matter how daunting, remains even today. Henry Royce, the engineer, together with motoring and aviation pioneer Charles Stewart Rolls saw their passion and enthusiasm give birth to the Rolls-Royce brand in 1904.
The subsequently ethereal names that went into its line of cars were but one of the many instances that set the manufacturer apart from others. From the Wraith, Shadow and Spirit of yesteryear, to the Ghost and Phantom of today, the luxury carmaker has, in the past few years, set out to build a fully electric automobile for the future.
Write a comment