Among the many stories that have emerged from the Chinese economic ascendency is Haier – a white goods manufacturer that commands the largest global market share in its category. The brand also holds the distinction of having the highest brand equity in China, surpassing the Bank of China in 2009.
At the company’s helm, since its humble beginnings in 1984, is one of the most powerful women in the corporate world – its Group President, Yang Mian Mian. In an exclusive with The Peak, she talks about the journey that the company has taken, and the many right things that were done, to make the present day possible.
As the economic juggernaut that is China continues to grow, stories of corporate success are continually told; the turbo-charged speed in which its companies procure raw materials and garner consumer base before its international rivals even stir, the acquisitions of foreign brands (even English Premier League football teams) by Chinese business interests, and the ability of its companies to provide so much more for so much less – to the point that it’s infl uencing legislation on Capitol Hill to address the trade imbalance.