Taking It Outdoors

“To make and deal only in merchandise of the finest body, to sell it at a fair profit and to deal with people who seek and appreciate such merchandise,” was the famous proclamation of Henry Sands Brooks, who in 1818, opened his store on the northeast corner of Catherine and Cherry streets in Manhattan.

His three sons Elisha, Daniel and John who inherited the family business renamed it Brooks Brothers and thus began the legend of this giant of traditional American suiting.

As America’s oldest tailor, Brooks Brothers also boasts a long list of innovations over almost two-centuries of operations. It introduced the seersucker, madras, the non-iron shirt and the original button-down collar to bring new styles to its appreciative clientele.

They learnt to cherish the tradition and values that the brand had infused in its pieces, and the Brooks Brothers store became the destination to head to for a new change of clothes; from the epoch of rail to the roaring forties, from the swinging seventies right up till the modern day.

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