Archive for May 2011

About The Peak

Every issue of The Peak, whether in Singapore, Malaysia, Indonesia or Hong Kong, brings a unique mix of information exclusively to the people who are on top of their game. Defining the finer things in life, The Peak has become an essential guide for the select few to keep abreast of the latest developments in corporate, professional, social and cultural spheres. Personality profiles, travel and leisure reports, gastronomy and art reviews, as well as products and services notices are carefully selected from a myriad of information and put together for every issue. The result is an editorial content that is timely, authoritative, relevant and exclusive.

After over 20 years as a leading corporate lifestyle publication, The Peak has reached out to popular readership through newsstand titles as People At The Peak – The Who’s Who of Singapore and The Peak Selections Timepieces. In addition, special supplements will be launched at regular intervals: The Peak Sanctuary (homes); The Peak Voyages (cars, airplanes and boats); and The Peak Wealth (personal finance and wealth management). Aside from editorial expertise, The Peak has a well-regarded vehicle that brings the renowned exclusivity and prestige to corporate events and private functions. Events At The Peak comprises an array of services aimed at brand building and image enhancement.

The Peak is the preferred or partner magazine of such important associations as the Singapore Diplomatic Corps, Young Entrepreneurs Organisation, Young Presidents Organisation and Ernst & Young Entrepreneur of the Year Award. It is enjoyed by over 14,000 subscribers as well as First and Business Class passengers of Singapore Airlines, Air France and Lufthansa.

Readership Profile
The Peak has garnered a very strong base of faithful readers who look forward to receiving every new issue of the magazine. The Peak’s readership profile is predominantly male (73%), with a greater percentage falling within the 30 to 49 years age category (67%). In addition, readers are above average income earners, with about 43% earning in excess of US$200,000 per annum. While The Peak’s readers come from varied and diverse backgrounds, they are nearly all professionals in senior management positions.

Readership Patterns
81% of respondents read every issue of THE PEAK, and 67% of respondents read at least 9 out of 12 issues of the magazine. Only 1% of respondents read less than 3 issues. 49% of readers have been reading THE PEAK for more than five years and 43% have read the magazine between one and four years. 95% of readers spend between half an hour and two hours reading the magazine each month. Once the magazine has been read by respondents, 25% are kept for future reference, 39% of the magazines are kept in the office reception area, 47% are passed on to other family members, friends and colleagues.

Sections of Interest in The Magazine
55% of respondents enjoyed the Exotic Destinations, followed by Personalities & Profiles (50%), Top Resorts/Lodges (50%) and columns on Leisure (39%), 77% of the respondents found the articles in THE PEAK to be useful and relevant, and 60% found the layouts and photographs to be excellent.

Consumption Patterns
41% of respondents spent 5 and 10% of their annual income at restaurants, pubs, lounges, while 24% spent between 11 to 20%. 22% spent less than 5%, and 13% spent more than 20% of their annual income.

Travel Patterns
75% of respondents made trips that were both for leisure and business. Over the last three years, 65% of respondents made trips to holiday resorts, while 56% took short breaks for their holidays.

Why Advertise In The Peak

History
Conceptualised and created 20 years ago, The Peak has established itself as one of the industry’s leading, up-market luxury magazine. Based on a corporate lifestyle focus, The Peak has built its reputation and presence on “Appreciating the Finer Things in Life”. With this principle in mind, The Peak has travelled the world to bring contemporary articles and stories on a wide range of topics. Ranging from interviews of leading businessmen and women to exotic faraway destinations, The Peak has grown into a recognized and reputable brand name synonymous with excellence.

With its tradition and long-standing reputation, existing and potential advertisers can rest assured that the brand association will be mutually beneficial.

Editorial
A strong editorial line up is one of the key features of the magazine. A dopting a corporate lifestyle angle, The Peak has managed to bridge the gap between serious business issues and the more indulgent lifestyle topics of interest to the wealthy consumer.

The magazine is marketed first as a quality publication providing its readers with an unbiased and in-depth critique of various topics. This in turn benefits the advertisers, as we have built up a religiously loyal group of readers that have been reading our magazines since its creation coupled with our management continuing efforts to attract new readers. The Peak has managed to maintain its existing base of readers, while increasing the number of new readers.

Distribution and Marketing Position
An immediate assurance to potential advertisers is the fact that The Peak is distributed on a controlled circulation basis. Complimentary copies are distributed on a monthly basis to individual readers and corporate companies. In addition to this, the magazine is readily available in-flight on six major airlines; Lufthansa, Cathay Pacific, Air France, Malaysia Airlines, United and British Airways. The Peak also collaborates closely with the major leading hotels, business associations and the Diplomatic and Consular Corps of Singapore to increase its exposure and visibility.

The controlled distribution ensures that all advertisers enjoy guaranteed exposure to the right target audience: a wealthy, successful and discerning group of individuals that appreciates the finer things in life. The Peak has a regional reach, with editions published in Singapore, Malaysia, I ndonesia and Hong Kong.

Media and Marketing Buys
The Peak offers existing and potential client on existing range of media packages targeted at maximizing advertising investment. A two pronged approach is taken, where advertisers are provided with both advertising and branding opportunities as well as direct marketing strategies.

Campaign advertising buys are always accompanied with the opportunity of holding exclusive invite only events, allowing the advertisers direct access with our readers. This in turn would provide advertisers with an extensive and comprehensive media marketing solution.

Conclusion
With an established track record, The Peak offers the potential advertisers a unique and workable media solution. This is an ideal platform that caters to the luxury product and service market. A leader in its field, The Peak has managed to maintain and grow its base and reputation.

Please contact The Peak Sales and Marketing team for further details.

Singapore
Adrian Chue adrianc@sph.com.sg

Malaysia
RA Ramesh raramesh@bluinc.com.my

Indonesia
Nandito Brotowinoto nandito@sph.com.sg

Hong Kong
Irene Chan irene.chan@singtaonewscorp.com

More

Baroque Bon-Bons

21 – 22 May
Petronas Philharmonic Hall, Petronas Twin Towers, KLCC

The Age of Elegance series returns with a focus of orchestral gems from the Baroque era. At its helm is Stephen Layton, the Director of Music at Trinity College, Cambridge, best known for his award-winning discs of choral music. He will be joined by Welsh soprano Elin Manahan Thomas in performing Corelli’s Concerto Grosso in G Minor, Pachelbel’s Canon and Gigue, Handel’s arias and Concerto Grosso, plus Albinoni’s Adagio. For bookings call the box office at +603 2051 7007.

Buddy VS The killer

13 May
Grand Ballroom, Hilton Kuala Lumpur, Stesen Sentral

West End British actor-singer-musician Billy Geraghty plays two Rock ‘n Roll legends, Buddy Holly and Jerry Lee Lewis, in a musical by the British Theatre Playhouse production, aptly-titled Buddy vs The Killer. It tells the story of the two artists’ lives and the performance brings together a cast of eight British actor-musicians from the UK, who bring the sound of the 50s to the stage. Visit www.britishtheatreplayhouse.com or call +603 2264 2592 for ticket purchases.

Hennessy X.O Appreciattion Grows Gastronomy 2011

11 – 13 May
Suffolk House, Penang

A trip up north to Penang takes on extra interest when the Hennessy X.O Appreciation Grows dinner series arrives at the beautifully restored Suffolk House of Penang. The event, that takes place over three nights, features the delicious culinary works created by multi award-winning Australian-based chef, Cheong Liew. Known for his fusion of Asian culture and classical French techniques in his works, Liew has been honoured for developing and influencing the style of contemporary Australian cuisine. For more information, visit www.hennessyxo.com.my or call +603 2178 0230.

Tanah Ayer: Malaysian Stories From The Land

1 – 22 May
Selasar Sunaryo Art Space, Bandung, Indonesia

The collaboration between Valentine Willie Fine Art and Selasar Sunaryo Art Space takes place at the latter’s premises in Bandung, Indonesia. This showcase by 16 different ar tists from across different generations and media is focussed on narratives of the complexities in the Malaysian experience, a critique on the dimensions of the Malaysian dream, and the response to politics, economic progress and the shifting cultural values of race, religion and class. For more information, visit Valentine Willie Fine Art at www.vwfa.net or call +603 2284 2348.

Beauty And The Feast

The Peak’s recent CEO Dinner event, hosted by Andrew Stanleick, the gregarious Managing Director of L’Oreal Malaysia, proved to be a glorious coming-together of fine food, fine wines and spirits and beautiful company.

It should come as no surprise that The Peak’s recent CEO Dinner event turned out quite so beautifully, considering the dinner party was held at the residence of Andrew Stanleick, Managing Director of L’Oreal Malaysia. After all, the L’Oreal Group counts itself as the world’s largest cosmetics and beauty company, with heavyweight names like Lancôme, Kerastase and Shu Uemura among its stellar portfolio of brands.

“We’ve been here for two years already,” said Stanleick, who welcomed guests into his sleek living space together with his partner Yulia Dolmatova, “and it’s always nice to have people over; people who’ve made us feel welcome from the day we arrived in Kuala Lumpur.”

Among those on the guest list were renowned paediatrician Dato’ Dr Vernon Lee and his super-sociable wife, Datin Kim; power-couple Dato’ Simon and Datin Mina Foong, who head the Aquaria KLCC and The Body Shop in Malaysia, respectively; and the jet-setting duo of Aubry Mennesson and HRH Tengku Zatashah Idris, who (enviably) make high-flying and high-living part of their everyday job scope.

Rooms To Remember

The summer holiday season is set to begin shortly. Why not plan your vacation around these sleek, luxurious properties that easily put the ‘haute’ in hotel?

MIDNIGHT SUN

Stockholm is on my travel schedule this month and I have already planned out several restaurants to try, including Matthias Dahlgren’s fine cuisine at the Grand Hotel, Wedholms Fisk for fish dishes and the cult-like meatballs and herring at Ulla Winbladh.

For accommodation, however, few options are as appealing as the Nordic Light Hotel. With a minimalist elegance that would please any devotee of the John Pawson school of thought, it is a haven of calm right in the centre of Stockholm.

Constructed in the 1970s, the building’s ground floor was once a clothing shop and has since been transformed into the hotel’s sleek reception area by the talented architecture and design trio of Rolf Löfvenberg, Lars Pihl and Jan Söder. Living up to its name, lighting is elevated to an art form here.

Showcasing the talent of lighting architect Kai Piippo, there are stalactite lights hanging from a recessed circle in the ceiling while guests can play with the lighting in their rooms to match their moods.

So, rest assured, even if you choose to visit during the long, dark winter season, the mood-enhancing lighting is guaranteed to lift spirits. And that alone makes it a place worth checking into, wouldn’t you agree?

Escape to The Isle of Beauty

For the French, Corsica is known as Ile de beauté – “The Isle of Beauty” – and is a bijou revered for its beauty and charm. It is therefore the summer getaway. Is it any wonder that the French Impressionist artist, Henri Matisse, fell in love with Corsica and its Mediterranean light and azure sea?

Though this small island (neighbouring the larger and more rugged Sardinia) makes up one of France’s 26 régions, Corsica has its very own strong and proud identity, with its own language and flag, and you’ll even remember that Napoleon Bonaparte hailed from Ajaccio, Corsica.

Aubry has spent all his summers, since he was 15, in Corsica. So, when he introduced his beloved island to me, I was easily lured by its beauty and simplicity. Here, you will not find hordes of Russians and bling like the Cote d’Azur. So, discover this magical island in the Mediterranean with us, from the rugged mountains to the gorgeous sandy beaches.

Sideways On The South Island

The serenity of New Zealand’s Central Otago region might be worlds apart from the glitz and shine of Hollywood. But, for celebrated actor Sam Neill, it’s the perfect terroir in which to indulge two of his great passions – Pinot Noir and winemaking, says Diana Khoo.

It a latitude of 45° south, New Zealand’s wine-producing region of Central Otago is quite possibly the most southerly one in the world. Surrounded by beautiful, craggy mountain peaks and sitting geologically atop glacial valley floors, it is known for its hot, dry summers and cold, snowy winters.

It also seems to be a world apart from what Sam Neill is experiencing right now. Dressed in a loud, printed shirt and sporting Ray-Bans, we’re sitting in the lounge of The Datai, a luxurious resort on Malaysia’s mystical Langkawi Island, hidden amidst lush, age-old rainforest and facing the Andaman Sea.

The air is thick with humidity and the stillness of the afternoon heat is broken only by the loud drone of cicadas as well as the occasional chatter of the oriental pied hornbills that thrive in the area.

For those who know Neill as Dr Alan Grant, the palaeontologist in the Jurassic Park movies, it would seem he is in his element. It is, in fact, his fi rst visit to Malaysia, where he recently hosted a special Two Paddocks wine dinner at the resort. “I can’t begin to tell you how beautiful this all is…I feel like I’ve been lurched into some kind of Garden of Eden.”